The challenge
Clarges Trading needed consistent marketing across a broad food and beverage assortment, several markets and different buyer groups. Product information, campaigns and sales materials had to support retail buyers, distributors and wholesale partners, as well as launches and trade shows.
My role covered day-to-day marketing ownership: setting priorities, planning the work and carrying it through to delivery.
My work
I developed the communication approach, content plan and email calendar, then produced campaigns, product descriptions, sales materials and social content.
The work involved regular coordination with Sales, Purchasing and suppliers to align the assortment, audience and campaign timing. Over my time at the company, I delivered 100+ B2B email campaigns and created product content covering 150+ brands, alongside presentations and other sales materials.
Retail activation
For a confectionery activation, I prepared marketing materials and coordinated directly with the brand, supplier, contractors and retail chains. My responsibility was to coordinate and follow through on the marketing execution across the people involved.
What I delivered
- Marketing priorities, a communication approach and working content calendars.
- B2B email campaigns for international buyers and partners.
- Product descriptions, presentations and sales materials.
- Launch, promotion and trade-show communications with Sales, Purchasing and suppliers.
- Marketing materials and execution coordination for a retail activation.
The calendar example shows how email, social and trade-show communication were organised within the same delivery plan.
A good fit if: You need someone to manage an ongoing B2B marketing workload or coordinate the communication around a launch or trade show.